A media baron based in Qatar which has its own TV channel, broadcasting programmes that are exclusively based on travel, tourism & leisure. This channel also features the online holiday packages published on their website allowing viewers to book it online.
The client had no specific proposal to share with us, but had few concerns related to marketing. Their major requirement was to have an outstanding website that should be vibrant but on the other hand it should also be simple in navigation for their viewers. It should be designed such that their vision & business schema should be highlighted.
Their main requirement was to find an optimum solution for its control panel, so that admin or content moderator can easily manage content and various other information like digital assets, shows, live streaming etc. which should be total obstruction-free. The solution also demands records based on different statistics & demographical data and provides reports based on the fetched information. They also wanted to have thumbnails for streaming for their live & past featured stills as well as shows.
MindWorx had delivered this app within the record time with finest quality. We used Phone Gap framework to deliver this solution. Within this framework we also implemented automated features like emails, reminders, favorites etc. The solution was developed keeping in mind the future scalability and advancements. As the solution was liked by many people, we simultaneously came with social networking integration for better promotions. Lastly, the internal users were pleased as they were now able to manage their content without any dependency.
The design & approach brought lot of appreciation by their marketing team, as they were now able to promote their shows & also received many positive responses from sponsors. It did not end-up here, as they even started getting responses from various tourism ministries of different countries especially from South-East Asia, Australia, Europe and Middle East. Using the company's social networking platform, many viewers who availed their holiday packages were encouraged to upload & tag their vacation videos, enjoyable experiences & best moments. This was again a surplus for the client in gaining publicity.