Open channels of communication can lead to new ideas and innovation. Customers can be a source of great ideas to help improve products and services.
For customers, clear communication can help manage their expectations about service issues or even about how best to interact with the organization.
Effective organizational communication will lead to strong teamwork and the ability for both the organizations; at all the levels of the processes to work together to achieve company goals.
Effective communication builds strong relationships. Trust and loyalty are key factors in any relationship and both are boosted by communication that is focused on meeting individual needs, conveying important information and providing feedback - positive and constructive.